Commonwealth Bank wants to take banking back to the 1970s
The Commonwealth Bank of Australia (CBA) is taking coque samsung galaxy s6 avengers a different approach to its digital transformation, hoping to recreate the sentiment around banking that was present in the 1970s.
According to Andrew McMullan, head of Customer Decisioning at CBA, building better relationships coque iphone 5 liquide paillette papillon with customers should sit alongside the deployment of technology initiatives.
“It’s one of my phrases that coque samsung s7 bouygues confuses people, but the thing we want to do is recreate that relationship that the customer had with coque samsung s5 art the bank or the banking manager back in the 1970s,” McMullan told the Gartner Symposium/ITxpo on the Gold Coast on Tuesday.
“We want to be able to recreate those relationships, and at CBA with over 1,000 branches and nearly 10 million customers, how can you possibly do that unless you use technology and use it in the right way to genuinely help your customers, build relationships, get to know them.”
The challenge for CBA is making that possible through the multiple channels it now coque samsung galaxy s6 orelsan finds itself playing coque samsung galaxy a9 rouge in, as not all of its customers visit branches.
“Our ATM fleet coque samsung s8+ fnac has been updated to have touch screens and other elements that allow us to coque samsung galaxy j3 2016 bleu take more feedback; previously we just pushed campaigns out,” added Alex Burton, head of miniinthebox coque samsung galaxy a3 Data and Decisioning coque samsung j1 2016 personnalisée Strategy of Retail Bank CBA.
“With the new fleet going out we can actually get real feedback, so it can actually ask questions and you can connect it with a different experience, like you might be using an ATM next to a branch and we could look to see if there was an appointment available in the coque mercedes pour iphone 5 c branch and connect those two things together.
“That connected experience is the sorts of things coque samsung mini s4 amazone coque housse pour iphone 5 we can do with the ATMs.”
CBA’s ATMs have been in the spotlight of late, following the Australian Transaction Reports and Analysis Centre (Austrac) alleging CBA has been involved in coque samsung a6 coque iphone 5 paillettes liquide avec anneau “serious and systemic non compliance” with the Anti Money Laundering and Counter Terrorism Financing coque samsung galaxy j 5 fnac Act 2006.
Austrac detailed 53,700 breaches of the Act, which included failing to hand 53,506 threshold transaction reports (TTRs) coque samsung galaxy ace 4 psg for cash transactions over AU$10,000 to Austrac through intelligent deposit coque samsung a5 2016 original machines (IDMs) for almost three years between November 2012 and September 2015.
CBA discovered a coding error in its smart ATMs back in coque samsung s7 mercedes August 2015 that resulted in the suspicious transactions being let through.
For the 2017 financial year, CBA reported record after tax profit of AU$9.88 billion on revenue of AU$44 billion. Operating expenses increased to AU$11 billion, with AU$1.9 billion spent on information technology services, which was 31 percent more than in FY16.
Disclosure: Asha McLean travelled to Gartner Symposium/ITxpo as a guest of Gartner.
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